My Role Model

Type of Restaurant

1. Fast Food Restaurant/ Quick-Service Restaurant

Characteristics:

• Many precook or partially cook food.
• Goal is to serve maximum number of customers in a minimum amount of time.
• Food is paid for before service.
• Limited menus

Advantages:

• Save money because fast food tends to be cheaper than the alternatives.
• Save time as there is very low or no waiting time for food to be served.
• There are many healthy fast food options now so no need to eat fat-filled burgers and fries.

Disadvantages: 

• Lower quality food that are usually caused by a large-scale production process.
• More fattening foods that are mainly caused by the lower quality food sources.

Example:

Subway 

In-N-Out

2. Franchise Restaurant

Characteristic:

• Fewer Risks
• marketing and management supports are available.
• restaurants format has been tested in the marketplace.
• Several requirements
• franchising and royalty fees, advertising royalty, and substantial personal net worth.

Advantages: 

• A well established name
• Financing 
• Training and Support

Disadvantages:

• High employee turnover rate
• Price sensitive
• Franchise Costs

Examples:

TGI Friday

McDonald

3. Fine Dining Restaurant

Characteristics:

• Expensive and leisurely
• Very low table turnover
• Restaurants are small
• Customer: special occasions and business

Advantages:

• Elegant and entertaining
• Only one waiter is required
• Much of the profits come from wine

Disadvantages:

• Price is expensive
• Cannot fits many customers
• High labor costs due to the necessity of highly experienced employees.

Examples:

Macalister Mansion

Farquhar Mansion

4. Coffeehouse

Characteristics:

• Casual restaurant without table service.
• Serve coffee and other beverages.
• Suitable for businesses, family or friends for gathering place.

Advantages:

• Relax and socialize
• Provide patrons with a place to gathering, talk and others.
• Nice atmosphere and environment

Disadvantages:

• Limited selection of cold foods
• No have main dishes
• No table service

Examples:

Starbucks

Bricklin Cafe & Bar

5. Cafeteria

Characteristics:

• Serving ready-cooked food arranged behind a food serving counter.
• Customers take the food that they desire as they walk along.
• There are often stations where customers order food and wait while it is prepared.
• The beverage can be filled from self-service dispensers or order from an attendant.

Advantages:

• Many food selection
• Price is cheaper
• Food arranged

Disadvantages:

• There is little or no table service
• Ready-cooked food will turn cold food.

Examples:

Ikea's cafeteria

6. Theme Restaurant

Characteristics:

• Built around emphasizing fun and fantasy
• Comparatively short life cycle
• Do well outside major tourist attractions
• Costs area high

Advantages:

• Design a new theme concept restaurant
• Attract local people and tourists to visit

Disadvantages:

• High costs for decoration and design
• Short life cycle compared to others type of restaurant
• Most of the profits come from merchandise not food sales

Examples:

Ice Cafe

3 Leg Cat Cafe

7.  Chef-Owned Restaurant

Characteristic: 

• Part of American tradition of family restaurants
• Publicity is key in gaining attention
• Chef-owner should have a good backup person
• Share in management, food preparation and marketing

Advantages:

• Having an experienced, highly motivated person in charge.
• Name often already known and synonymous with great food.
• Can be very profitable.

Disadvantages:

• Chefs often less knowledgeable about "the numbers".
• Can often make more money working as a chef in a name restaurant.
• Location and other factors are just as important for success as food preparation and presentation.

Examples:

Gordon Ramsay

Jamie Oliver

8. Centralized Home Delivery Restaurants

Characteristics:

• Reduce costs of order-taking, food preparation and accounting.
• Home delivery centers verify and process credit card information.
• Can be done at any location connected to the internet, locally or internationally.

Advantages:

• Health benefits
• Very convenient

Disadvantages:

• Price
• Limited menu

Example:

Domino's Pizza

Pizza Hut

9. Pub

Characteristics:

• Drinking establishments with food
• Are gastropubs
• Serve simple food fare

Advantages:

• High Quality food
• Large selection of beer

Disadvantages:

• Limited choice of food

Examples:

Uptown Pub & Bistro

Magazine 63

10. Ethnic Restaurant

Characteristics:

• Feature foods of different nationality or cuisines
• Serve local food, international food and well know dishes.
• Eg.: Chinese restaurant, Thai Restaurant, Mexican Restaurant and etc.

Advantages:

• Educating the customer
• Making exploration comfortable

Disadvantages:

• Price may expensive
• Ingredients are import from other country.
• Not every customer like to eat ethnic food
• Eg.: If Mexican restaurant operate in Penang, some of customer like           Mexican food some do not accept. 

Examples:

KO.B.Q Korean Restaurant

Kapitan India Restaurant

11. Buffet Restaurant

Characteristics:

• Serve a variety different kinds of food.
• More than 10 types of foods
• Called as an all-you-can-eat restaurant.

Advantages:

• Fits in a large of customers
• Reap a large turnover
• Implements the cross strategy
• The cooks do not need to cook every new order comes in.

Disadvantages:

• Provide large meal
• Will lose if it turns out that there are not many customers coming.

Examples:

Hotel Equatorial Penang - Nada Lama

Bayview Hotel Penang

12. Food Truck

Characteristics:

• It is a large vehicle equipped to cook and sell food.
• Along with portable food booths and food carts, are on the front line of the street food industry.

Advantages:

• It has the ability to simply move to new locations.
• It have the ability to generate revenue in a number of different ways.
• It will park near night time entertainment venue in order to generate more substantial revenue.

Disadvantages:

• Labor and fuel costs are a significant part of the overhead.
• Unique health risks compared to regular land-based restaurants when it comes to food safety and the prevention of food-borne illness.

Examples:

Cake Time

The Duchess Burger

13. Drive-Through

Characteristics:

• Provided by a business that allows customers to purchase products without leaving their cars.
• Orders are generally placed using a microphone and picked up in person at the window.
• Customer will receive their food from an attendant when it is ready to be served.

Advantages:

• Convenience
• Customer do not need park their car at car park, straight go to drive-through order and picked up their dishes.
• Save time

Disadvantages:

• Attendant speak not so clearly.
• Easily take wrong order

Examples:

Starbucks Drive-Through

McDonald Drive-Through

14. Bakery

Characteristics:

• Is an establishment that produces and sells the bread, cakes, sandwich and so on.
• Some bakeries are serving coffee and tea to customers who wish to consume the baked goods on the premises.
• Some bakeries provide services for special occasions such as wedding, birthday parties, anniversaries or even business events.

Advantages:

• Mainly quick-service establishment
• Variety of setting, products and ambiance
• Many bake off goods that are prepared elsewhere or do final proofing after receiving goods.

Disadvantages:

• Waste the bread if couldn't sell it
• Cannot bake too many bread to sell, need estimate the quantity of bread.

Examples:

Summer Dessert Bakery

Bread History