1. Fast Food Restaurant/ Quick-Service Restaurant
Characteristics:
- Many precook or partially cook food.
- Goal is to serve maximum number of customers in a minimum amount of time.
- Food is paid for before service.
- Limited menus
Advantages:
- Save money because fast food tends to be cheaper than the alternatives.
- Save time as there is very low or no waiting time for food to be served.
- There are many healthy fast food options now so no need to eat fat-filled burgers and fries.
Disadvantages:
- Lower quality food that are usually caused by a large-scale production process.
- More fattening foods that are mainly caused by the lower quality food sources.
Example:
Subway
In-N-Out
2. Franchise Restaurant
Characteristic:
- Fewer Risks
- marketing and management supports are available.
- restaurants format has been tested in the marketplace.
- Several requirements
- franchising and royalty fees, advertising royalty, and substantial personal net worth.
Advantages:
- A well established name
- Financing
- Training and Support
Disadvantages:
- High employee turnover rate
- Price sensitive
- Franchise Costs
Examples:
TGI Friday
McDonald
3. Fine Dining Restaurant
Characteristics:
- Expensive and leisurely
- Very low table turnover
- Restaurants are small
- Customer: special occasions and business
Advantages:
- Elegant and entertaining
- Only one waiter is required
- Much of the profits come from wine
Disadvantages:
- Price is expensive
- Cannot fits many customers
- High labor costs due to the necessity of highly experienced employees.
Examples:
4. Coffeehouse
Characteristics:
- Casual restaurant without table service.
- Serve coffee and other beverages.
- Suitable for businesses, family or friends for gathering place.
Advantages:
- Relax and socialize
- Provide patrons with a place to gathering, talk and others.
- Nice atmosphere and environment
Disadvantages:
- Limited selection of cold foods
- No have main dishes
- No table service
5. Cafeteria
Characteristics:
- Serving ready-cooked food arranged behind a food serving counter.
- Customers take the food that they desire as they walk along.
- There are often stations where customers order food and wait while it is prepared.
- The beverage can be filled from self-service dispensers or order from an attendant.
Advantages:
- Many food selection
- Price is cheaper
- Food arranged
Disadvantages:
- There is little or no table service
- Ready-cooked food will turn cold food.
6. Theme Restaurant
Characteristics:
- Built around emphasizing fun and fantasy
- Comparatively short life cycle
- Do well outside major tourist attractions
- Costs area high
Advantages:
- Design a new theme concept restaurant
- Attract local people and tourists to visit
Disadvantages:
- High costs for decoration and design
- Short life cycle compared to others type of restaurant
- Most of the profits come from merchandise not food sales
7. Chef-Owned Restaurant
Characteristic:
- Part of American tradition of family restaurants
- Publicity is key in gaining attention
- Chef-owner should have a good backup person
- Share in management, food preparation and marketing
Advantages:
- Having an experienced, highly motivated person in charge.
- Name often already known and synonymous with great food.
- Can be very profitable.
Disadvantages:
- Chefs often less knowledgeable about "the numbers".
- Can often make more money working as a chef in a name restaurant.
- Location and other factors are just as important for success as food preparation and presentation.
Examples:
8. Centralized Home Delivery Restaurants
Characteristics:
- Reduce costs of order-taking, food preparation and accounting.
- Home delivery centers verify and process credit card information.
- Can be done at any location connected to the internet, locally or internationally.
Advantages:
- Health benefits
- Very convenient
Disadvantages:
- Price
- Limited menu
Example:
9. Pub
Characteristics:
- Drinking establishments with food
- Are gastropubs
- Serve simple food fare
Advantages:
- High Quality food
- Large selection of beer
Disadvantages:
- Limited choice of food
Examples:
10. Ethnic Restaurant
Characteristics:
- Feature foods of different nationality or cuisines
- Serve local food, international food and well know dishes.
- Eg.: Chinese restaurant, Thai Restaurant, Mexican Restaurant and etc.
Advantages:
- Educating the customer
- Making exploration comfortable
Disadvantages:
- Price may expensive
- Ingredients are import from other country.
- Not every customer like to eat ethnic food
- Eg.: If Mexican restaurant operate in Penang, some of customer like Mexican food some do not accept.
11. Buffet Restaurant
Characteristics:
- Serve a variety different kinds of food.
- More than 10 types of foods
- Called as an all-you-can-eat restaurant.
Advantages:
- Fits in a large of customers
- Reap a large turnover
- Implements the cross strategy
- The cooks do not need to cook every new order comes in.
Disadvantages:
- Provide large meal
- Will lose if it turns out that there are not many customers coming.
Examples:
12. Food Truck
Characteristics:
Examples:
- It is a large vehicle equipped to cook and sell food.
- Along with portable food booths and food carts, are on the front line of the street food industry.
Advantages:
- It has the ability to simply move to new locations.
- It have the ability to generate revenue in a number of different ways.
- It will park near night time entertainment venue in order to generate more substantial revenue.
Disadvantages:
- Labor and fuel costs are a significant part of the overhead.
- Unique health risks compared to regular land-based restaurants when it comes to food safety and the prevention of food-borne illness.
Cake Time
The Duchess Burger
13. Drive-Through
Characteristics:
- Provided by a business that allows customers to purchase products without leaving their cars.
- Orders are generally placed using a microphone and picked up in person at the window.
- Customer will receive their food from an attendant when it is ready to be served.
Advantages:
- Convenience
- Customer do not need park their car at car park, straight go to drive-through order and picked up their dishes.
- Save time
Disadvantages:
- Attendant speak not so clearly.
- Easily take wrong order
Examples:
Starbucks Drive-Through
McDonald Drive-Through
14. Bakery
Characteristics:
- Is an establishment that produces and sells the bread, cakes, sandwich and so on.
- Some bakeries are serving coffee and tea to customers who wish to consume the baked goods on the premises.
- Some bakeries provide services for special occasions such as wedding, birthday parties, anniversaries or even business events.
Advantages:
- Mainly quick-service establishment
- Variety of setting, products and ambiance
- Many bake off goods that are prepared elsewhere or do final proofing after receiving goods.
Disadvantages:
- Waste the bread if couldn't sell it
- Cannot bake too many bread to sell, need estimate the quantity of bread.
Examples:
Summer Dessert Bakery
Bread History
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